Upstream Pay is becoming Purse

It's the REVOLUTION!

We have a role to play in this changing market. For merchants, payment is becoming an added-value service in the service of growth and customer loyalty. We are the allies of the growth of our merchants and that of our ecosystem of payment partners.

UpStream Pay proudly affirms this role and becomes Purse

We have built a brand that will support our ambition:

• a brand that reflects our vision, our role and our values
• a brand that brings us closer to our customers and partners
• a brand that inspires and unites us

We aligned ourselves with meaning, our ambition and the words to say it.

Today, we are marking a chapter and becoming Purse.

Discover our new identity by watch our video

A new identity to embody our vision

Purse is the new name for UpStream Pay:

• a name chosen for its ability to become the reference point of a market that is being structured and internationalized
• a name rooted in the world of accessible and simple payments in our image
• a name that evokes our products and services centralized in a single solution for our customers
• a name that recalls the commercial transaction of the end user, our motto!
• A name that affirms a relational service, that says the relationship, builds it and makes it grow

Purse is a new identity rooted in heritage and energy. It expresses both satisfaction with our acronym, which evokes a smile as much as a wallet and coins, and highlights the relationship.

For us, payment is at the service of growth today and tomorrow.

INNOVATION: Purse is realizing its vision by launching its mobile payment solution for stores.

Purse extends its e-commerce orchestration expertise to the in-store shopping experience and launches the first mobile payment orchestration solution. This unprecedented evolution of SoftPOS tech will allow merchants to cash in all payment methods from any Android device equipped with NFC.

Mobility access is a structuring issue for retailers. It makes it possible to revolutionize payment and open the way to new experiences in stores: reduction of checkout times, personalized support for sellers throughout the sales cycle...

An innovation that also makes it possible to offer a broad and flexible payment offer and to significantly reduce the investment costs associated with payment terminals.

“The store remains the heart of our customers' business and it becomes above all a place of experience and emotion. It was therefore essential for us to offer a solution and our expertise to meet their needs.” Rami Salem, Purse leader.

We are proud and excited about this development.