The Buying Flow Company
They have regained control of their Buying Flow.
From verified identity to confirmed payment, discover how top-performing brands orchestrate their flows with Purse to unlock their full potential.
100+ leading brands
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Case study
A unified Buying Flow.
Measurable results.
From verified identity to confirmed payment, discover how top-performing brands orchestrate their flows with Purse to unlock their full potential.
the challenge
Multi-PSP management complexity and rigid payment journeys hindering debt collection efficiency.
the purse solution
Centralization and orchestration of flows on a single platform, featuring a rule engine to dynamically personalize the payment method based on the debtor's context.
+2pts
on the net acceptance rate
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the challenge
Checkout friction linked to siloed identity and payment journeys.
the purse solution
Convergence of identity and payment to transform the funnel into a smart flow.
+94%
acceptance rate
Read the full case study
the challenge
Checkout abandonment due to a fragmented experience.
the purse solution
Unified identity and payments across all channels so customers are recognized everywhere.
+15%
conversion rate
the challenge
Checkout abandonment due to a fragmented experience.
the purse solution
Unified identity and payments across all channels so customers are recognized everywhere.
+15%
conversion
AT SCALE
OF YOUR AMBITIONS
300M+
Active profiles
100+
Payment partners
€6B
Orchestrated in 2025
Trust
Hear it from them directly.
“We weren’t just looking for a technical solution, but a partner capable of supporting us over the long term, with responsiveness and a genuine understanding of our business.”
Antoine Thomas
Director of Transformation & Operational Excellence
“We no longer ask the customer to remember us; we prove to them that we know them.”
Jérémy Chatelain
Chief Data Officer
“With Purse, we finally have a harmonized payment journey, regardless of the country or payment method used. Everything is seamless! Every customer, depending on their country of residence, finds a payment method that works for them.”
Gauthier Dhélin
Chief Information Officer
“Implementing Purse has clearly improved our payment acceptance rate. We gained 4 percentage points on credit cards, which is very promising.”
Gauthier Dhélin
Chief Information Officer
“Payments are THE key to performance: if the process isn't seamless, the sale doesn't happen.”
Xavier Fouré
Head of International Payments
