Jules
How the ready-to-wear brand Jules simplifies payments and strengthens the customer experience thanks to our innovative solutions.
How did Jules integrate our
solution?
Presentation
Jules is a men's ready-to-wear brand.
It is mainly aimed at young and urban customers who want to find both style and quality at affordable prices.
The brand also offers collections of accessories ranging from ties to socks, glasses and shoes.
Before being called Jules, this men's clothing brand was created to complement the offer offered by Camaïeu women's ready-to-wear stores.
It was therefore baptized Camaïeu Hommes. The brand was bought a few years later and reappeared under the name of Jules.
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Problem
Nearly 550,000 web transactions
550 stores
Over €300 million in turnover
The results
Unification
web and store routes
Improvement
UX paths
Propose
payment methods adapted to the needs of all customers
Centralized vision
Group KPIs
