The Buying Flow Company

Orchestrate identity and payment.
Unlock your performance.

Purse is the transactional orchestration platform, from identity to payment. We streamline identity (CIAM), consent, and payment flows to enhance your control, boost performance, and secure the end-to-end buying experience.

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Dégradé abstrait de tons verts et bleus avec formes courbes translucides.

+100 clients trust us

The situation

Fragmented flows.
Stifled performance.

Identity, consent, payment, data: brands have multiplied their solutions. But as these blocks pile up, data becomes scattered, dependencies increase, and management becomes more complex. The problem is no longer a lack of tools. It is their fragmentation, and the resulting decline in performance.
Purse doesn't just add another isolated building block. We connect and orchestrate these flows within a single, unified framework:
The Buying Flow.
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Checkout abandonment

From login to payment, every disruption adds friction and leads to a drop in conversion.

Inadequate user journey.
Complex connection.
Unorchestrated rejections.
Degraded acceptance.

Constrained architecture

The accumulation of components clutters your roadmap and hinders your ability to scale.

Complex integrations.
Heavy maintenance.
Rising IT costs.
Increased dependencies.

Opaque management

The dispersion of critical data limits your ability to measure, evaluate, and optimize performance.

Fragmented data.
Complex consolidation.
Opaque costs.
Limited trade-offs.

Threatened trust

Fragmented workflows complicate security, compliance, and data protection.

Limited traceability.
Complex compliance.
Expanded attack surfaces.
Complex governance.
Contact our team

Unified Buying Flow,
from login to payment.

Regain control.

Accelerate your journeys.

Unleash your performance.

Buying Flow unifié pour un parcours d’achat fluide
The Buying Flow

From identity to payment, one flow to master.

The Buying Flow is the transactional flow that connects the critical stages of a purchase, from identifying the customer through to payment. Purse orchestrates that flow and its data within a controlled framework, strengthening security, traceability and performance.

Higher conversion. Better acceptance rates. Transaction costs under control.

1.

Identity recognised

Frictionless sign-up and login, adaptive authentication and a single unified customer profile.

2.

Consent governed

Preferences and consent centralised in one place, fully traceable and GDPR-compliant.

3.

Payment optimised

The right payment method, smart routing and arbitration towards the right partner.

4.

Performance steered

Consolidated data and KPIs, sharper visibility and real-time optimisation.

Identity recognised
Consent governed
Payment optimised
Performance steered

master the flow

UNLOCK your performance

+325M

Active profiles

+100

Payment partners

€6B

Orchestrated in 2025

Our platform

Two solutions. One Buying Flow.
Combine them to suit your needs.

Purse Identity and Purse Payment can be activated independently or together, depending on your business goals and architecture.

Customer identity and access (CIAM)

Purse Identity

Our CIAM solution unifies identity, access, and consent to better recognize your customers, secure their journeys, and improve conversion.

Écran de connexion Purse Identity avec identité client reconnue et profil unifié
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Payment orchestration

Purse Payment

Our payment orchestration solution, connected to over 100 partners, structures and manages your flows to improve acceptance and control your costs.

Formulaire de paiement sécurisé avec cartes CB, Mastercard et Visa
Logo Purse Payment
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Why Purse?

What mastering your Buying Flow changes.

Optimized conversion

Reduce friction at every step. Our dual expertise in CIAM & payments ensures a seamless experience from login to checkout.

Enhanced transactional performance

Maximize the value of every transaction. Our orchestration improves conversion and acceptance, optimizes costs, and simplifies operations.

Mastered data

Take back control of your data. Omnichannel profiles, consents, and transactions are centralized and secured at the heart of your Buying Flow. You are in the driver's seat. You decide.

Secure critical flows

Secure your critical journeys, from identity to payment. Our PCI DSS and ISO 27001 certified infrastructure ensures high availability with SLAs of up to 99.99%.

Agility and technological freedom preserved

Scale without technical constraints. Our interoperable platform connects you to over 100 leading partners, allowing you to manage and evolve your ecosystem with complete independence.

Fluidité du parcours client avec une expérience sans coupure
Performance transactionnelle mesurée lors d’un paiement en ligne
Données clients centralisées et sécurisées avec Purse Identity
Salle de serveurs informatiques avec logos ISO 27001 et PCI DSS compatibles superposés.
+100 partenaires avec logos de grandes entreprises entre des gratte-ciel vus du sol.
What our clients have achieved

Successful deployments, measurable results

9
international markets
+7
local payment methods
+4
acceptance points
“With Purse, we finally have a harmonized payment journey, regardless of the country or payment method used. Everything is seamless! Every customer, depending on their country of residence, finds their preferred payment method.”
Frédéric Marécaille
Head of Payment Methods and Fraud
94%
acceptance rate
+3
additional acceptance pts
0 €
reconciliation gap
“Payments are THE key performance driver: if the process isn’t seamless, the sale doesn’t happen.”
Xavier Fouré
Head of International Payments
View case study
513 k
transactions
171 €
average basket
+2
pts in net acceptance rate
“We weren’t just looking for a technical solution, but a long-term partner that could provide responsive support and a genuine understanding of our business.”
Antoine Thomas
Director of Transformation & Operational Excellence
View case study
The ecosystem

An open ecosystem.
Total control.

Connect to the best authentication and payment providers. No lock-in. No compromises.

You keep the choice. We ensure the unity.

Authentication
Payment
Integrators
Consulting firms
Technology
Become a partner
See our partners
Become a partner
See our partners

Ready to enter the era of
Buying Flow?

The highest-performing brands no longer suffer through their flows.
They orchestrate them.

Arthur Michel - Account Manager chez Purse
Octavio Borda - Senior Account Manager chez Purse
Talk to a Purse expert