The Customer Identity and Access Management (CIAM) solution.
Purse Identity is our Customer Identity and Access Management (CIAM) solution that unifies identity, authentication, and consent to better recognize your customers, simplify every login, and secure their access.
Simplified access. Enhanced security. Improved conversion.
100+ clients trust us
Customer identity for high-performance, at scale.
login conversion
active profiles
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Every bit of friction at the entry point costs you conversion.
A customer not being recognized, a complex login process, or overly restrictive authentication are enough to create friction from the very first steps of the purchasing journey.
Purse Identity orchestrates the entire omnichannel identity flow to turn this critical moment into a seamless and secure experience.
Trust begins
with identity.
You recognize your customers.
You control their data.
We orchestrate every access point.
The 5-pillar CIAM solution.
Frictionless access
Avoid repeated logins with persistent sessions to simplify access without compromising security.
Tailored onboarding
Design custom registration flows, collect brand-specific data, and apply intelligent access rules.
Controlled consent
Centralize, track, and activate your customers' preferences through an intuitive control center.
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Real-time secure access management
Risks are continuously assessed, including bots, credential stuffing, and compromised credentials. Authentication levels adjust automatically using MFA, RBA, and more.
Reconciled identity
Merge web, mobile, and in-store data into a single, enriched, omnichannel profile. Gain a complete view and deeper insight into your customers.
"We no longer ask the customer to remember us; we prove that we know them."
The benefits of a unified and secure CIAM solution
Improved conversion
Less friction at entry thanks to simplified access and recognized identity.
Unified customer data
A single customer profile synchronized in real-time across all your channels.
Compliance & sovereignty
Personal data and consents stored, secured, and accessible.
Enhanced intelligent security
Proactive and reactive protection. Risks detected in real-time and before attacks occur. Adaptive authentication. Block fraud, not your revenue.
Operational efficiency
Ready-to-use APIs and SDKs. Less dependency. Fewer support requests.
An infrastructure designed for demanding environments.
Purse Identity operates at scale, in contexts where every second counts.
Recommended articles
Resources, guides, and best practices.
FAQ: Your questions about Purse Identity.
Find answers to the most common questions.
What is a CIAM platform and how does it differ from a traditional IAM?
IAM secures a defined perimeter with known users. It is based on internal access control logic. CIAM operates on a different scale. Millions of users.
Varied journeys. Multiple touchpoints. The challenge has shifted: providing a seamless experience while adapting security in real time. Where IAM protects a system, CIAM supports a journey.
How does Purse Identity reduce friction at the start of the customer journey?
Friction is the enemy of conversion. Modern methods like Passkeys, biometrics, or OTP allow your customers to identify themselves in a single gesture, without relying on passwords that are often forgotten, reused, or vulnerable.
These approaches are both simpler and more secure: they rely on robust mechanisms (local authentication, asymmetric encryption, contextual authentication) that significantly reduce the risk of compromise.
Less friction at entry. More security. More conversion.
Is this customer identity security solution GDPR compliant?
Compliance is built in from the ground up. Purse Identity natively centralizes consent and preference management, with full traceability.
Data is hosted on secure infrastructure, with mechanisms ensuring compliance with European regulations, including GDPR. You retain control over your data and its usage within a compliant and auditable framework.
Can we unify Web, Mobile, and In-store customer accounts?
That is our core business. Purse Identity reconciles fragmented data to create a Single Identity View. Whether a customer identifies themselves on your app, through a store associate, or via an in-store kiosk, you maintain perfect continuity throughout their buying journey.
Does Purse Identity integrate with my CRM or Marketing Automation tool?
Absolutely. Our platform is API-first: it was designed to be the hub of your technology ecosystem. It synchronizes identity data in real time with your tools (Salesforce, HubSpot, Adobe, etc.) so that it is immediately actionable for your marketing teams.
