The Buying Flow Company

They have regained control of their Buying Flow.

From verified identity to confirmed payment, discover how top-performing brands orchestrate their flows with Purse to unlock their full potential.

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Case study

A unified Buying Flow.

Measurable results.

From verified identity to confirmed payment, discover how top-performing brands orchestrate their flows with Purse to unlock their full potential.

the challenge

Multi-PSP management complexity and rigid payment journeys hindering debt collection efficiency.

the purse solution

Centralization and orchestration of flows on a single platform, featuring a rule engine to dynamically personalize the payment method based on the debtor's context.

+2pts

on the net acceptance rate

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the challenge

Checkout friction linked to siloed identity and payment journeys.

the purse solution

Convergence of identity and payment to transform the funnel into a smart flow.

+2.9pts

additional acceptance

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the challenge

Checkout abandonment due to a fragmented experience.

the purse solution

Unified identity and payments across all channels so customers are recognized everywhere.

+15%

conversion rate

the challenge

Checkout abandonment due to a fragmented experience.

the purse solution

Unified identity and payments across all channels so customers are recognized everywhere.

+15%

conversion

AT SCALE

OF YOUR AMBITIONS

300M+

Active profiles

100+

Payment partners

€6B

Orchestrated in 2025

Trust

Hear it from them directly.

“We weren’t just looking for a technical solution, but a partner capable of supporting us over the long term, with responsiveness and a genuine understanding of our business.”

Antoine Thomas

Director of Transformation & Operational Excellence

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“We no longer ask the customer to remember us; we prove to them that we know them.”

Jérémy Chatelain

Chief Data Officer

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“With Purse, we finally have a harmonized payment journey, regardless of the country or payment method used. Everything is seamless! Every customer, depending on their country of residence, finds a payment method that works for them.”

Gauthier Dhélin

Chief Information Officer

“Implementing Purse has clearly improved our payment acceptance rate. We gained 4 percentage points on credit cards, which is very promising.”

Gauthier Dhélin

Chief Information Officer

“Payments are THE key to performance: if the process isn't seamless, the sale doesn't happen.”

Xavier Fouré

Head of International Payments

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