Unify customer identity, from web to store.
Centralize identification and consent to provide a seamless experience, from the web to the store.
Fragmented identity, the primary barrier to conversion.
Inability to recognize loyal online customers in-store.
Repeated logins slow down the purchase process, create frustration, and increase the risk of abandonment.
Preferences scattered across channels complicate GDPR compliance and undermine customer trust.
Three levers for an omnichannel identity.
Your unified customer accounts
A single account allows your customers to easily access all your journeys, brands, and channels without having to recreate their identity for every interaction.
Session continuity
Customers can start their journey on mobile and finish on desktop using shared authentication methods across devices, such as Passkeys.
Your customers remain recognized across every channel. They can start a journey on mobile, continue on desktop, or return later without any unnecessary friction.
Customer recognition
Bridge the gap between physical and digital. Give your teams access to the right customer context to personalize the experience and streamline the checkout process.
+100 clients trust us
325 M
identities managed
ISO 27001
& GDPR native
A customer recognized everywhere. Growth that is secure.
"Implementing Purse has clearly improved our payment acceptance rate. We gained 4 points on bank cards, which is very promising."
FAQ: Your questions about Purse Identity.
Find answers to the most common questions.
How does Purse reconcile web, mobile, and in-store identities without creating duplicates?
Purse links identifiers from your CIAM (email address, phone number, customer profile) to the payment tokens used during transactions (both online and in-store). This real-time reconciliation generates a Single Customer View. A purchase made in-store with a registered bank card is automatically linked to the customer's web account.
How does the platform ensure GDPR compliance and consent management?
Purse centralizes and tracks the history of every consent (marketing data collection, payment data retention, privacy policies) directly linked to the unified customer profile. If a customer changes their preferences or requests the deletion of their data via your self-service portal, the information is instantly applied across the entire Buying Flow, from login to payment, ensuring native traceability in compliance with regulatory requirements.
Do we need to replace our existing CIAM or CRM to unify customer insights?
By connecting identity and payment, you eliminate unnecessary steps in the purchasing journey. A customer recognized upon entering the site (via login or automatic recognition) accesses a pre-filled checkout with their payment preferences and validated addresses. The result: less friction, a drastic reduction in cart abandonment rates, and increased repeat business.
