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Identity and payment: why is continuity becoming strategic?
With every purchase, identity, consent, risk, and payment systems are mobilized, yet they rarely communicate with one another. This fragmentation hinders conversion, limits customer insight, and increases dependency on providers. With the rise of AI agents and evolving regulations, continuity is becoming a strategic necessity. The Buying Flow proposes treating customer recognition and payment as a single stream to better master transactional performance.

Fraud challenges and access control: preserving brand image and streamlining security through ABAC
Identity fraud threatens brand trust and increases operational costs. To go beyond traditional role-based access control (RBAC), ABAC (Attribute-Based Access Control) evaluates contextual criteria in real time (device, location, behavior) at the CIAM platform level. This approach secures access invisibly to the user, simplifies governance for the IT department, and prepares the company for the requirements of Identity Assurance.

Hosted Pages: Gaining autonomy and efficiency in customer authentication
Once reserved for brands without technical teams, Hosted Pages have now become a go-to choice for autonomy. CSS/JS customization, native security, and deployment in minutes: here is how this integration method changes the game.

Combining identity and payment data for a high-performance checkout
How do you turn a fragmented checkout into a predictive flow? For Kiabi, the answer is strategic: unify identity and payment. By moving away from reliance on a single PSP, Kiabi gained an additional 2 to 3 percentage points in acceptance rates.

3DS: How to streamline the customer journey without compromising security
In 2026, 3D Secure (3DS 2.3) is no longer a technical hurdle but the cornerstone of e-commerce profitability. With strict regulations requiring authentication for transactions as low as €0.01, merchant survival depends on their ability to generate "frictionless" flows (85-95% of traffic). Through payment orchestration and innovations like Device Binding, decision-makers can now automate security, reduce fraud by 80%, and increase approval rates by 4%, turning a legal requirement into a major competitive advantage.

Purse x ANCV: orchestration for Chèque-Vacances Connect
The partnership between Purse and ANCV marks a turning point for the travel sector by enabling, for the first time, the integration of Chèque-Vacances Connect into a payment orchestrator. This synergy facilitates split payments while guaranteeing merchants automated accounting reconciliation and increased visibility.

Pay by Link: extending payment journeys beyond the traditional checkout
Pay by Link has become a strategic closing tool that goes far beyond simply recovering abandoned carts. By transforming a rigid sales funnel into a direct shortcut, it allows for the completion of complex transactions, such as settling a travel balance or a B2B invoice, without forcing the customer to navigate through the merchant site again. This approach secures the final mile of the sale by replacing risky phone orders with robust 3D Secure authentication. Thanks to the link's persistence, the journey is not interrupted in the event of a card decline, giving the customer the freedom to retry the payment immediately. Finally, the integration of Purse orchestration maximizes acceptance rates through intelligent routing and Smart Retry, ensuring that every interaction is effectively converted into cash flow.

Payment integration: how to balance technical effort with control over the shopping experience?
Which payment integration model should you choose for your e-commerce? Balance technical effort with control over the customer experience. Discover the benefits of orchestration to eliminate vendor lock-in, ensure sales continuity, and accelerate your international rollout.

Payment reconciliation: ensuring reliable financial data in a fragmented ecosystem
Managing multiple payment service providers (PSPs) often undermines accounting data reliability and overburdens finance teams. Payment orchestration solves this challenge by centralizing and standardizing all your flows within a single interface. Discover how to transform post-transaction management into a strategic lever to automate your reconciliations, eliminate manual errors, and free up time for your finance experts.













