Hosted Pages: Gaining autonomy and efficiency in customer authentication

Every step of the customer journey counts, and the login process is a critical gateway. Convenience is essential here, both for the customer, who expects simplicity and speed, and for the brand, which needs to be able to evolve this journey over time.

This is precisely what Hosted Pages are designed to solve. By entrusting the integration, maintenance, and updates of login pages to a domain expert, a brand gains on two fronts: autonomy, by managing these pages itself without relying on a development project, and efficiency, by deploying them in minutes. Here is what this integration method entails and what it enables for the brands that adopt it.

Why Hosted Pages are becoming a choice for autonomy, not just convenience

Originally, Hosted Pages were designed for companies without a dedicated development team that needed to quickly implement a login journey without going through an agency or a lengthy technical project.

But this solution is no longer just for those organizations. The customization capabilities added in recent months, with the ability to adjust the CSS and JavaScript of the pages, have changed the game: much more established companies with their own technical resources are now making the same choice. They prefer to rely on ready-to-use components that are flexible enough for their brand, rather than re-integrating and maintaining journeys themselves that they could otherwise delegate.

Three levels of CIAM integration with Purse Identity

Purse Identity offers three ways to integrate an authentication journey, ranging from the most flexible to the fastest to implement, to meet the needs of a CIAM (Customer Identity and Access Management) solution.

SDK Core: a custom API integration, driven by the brand

The first level, the SDK Core (software development kit provided by Purse Identity), provides JavaScript functions that the brand integrates in its own way, directly into the front-end of its site pages. The brand retains control over its interface and the entire customer journey: it designs every field, every screen, and every interaction. This is also the only option available for a native mobile application, where no redirection is possible. This freedom comes with a trade-off: every CIAM feature the brand wishes to use and every field added to a page represents development work that must be carried out and maintained on its end.

SDK UI (Widgets): ready-to-use components

The second level, the SDK UI (or widgets), goes further: it provides pre-built form blocks that the brand integrates directly into its own pages, saving it from having to develop the form itself. The trade-off shifts rather than disappears: the brand continues to build and maintain everything else on the page around the widget.

Hosted Pages: a turnkey authentication page

The third level, Hosted Pages, removes this final step: the complete page is provided, hosted, and maintained by Purse Identity, directly on the brand's domain. You simply activate the feature and configure it from the console to make it available to users, with no front-end development required.

A catalog of ready-to-use pages 

Purse Identity offers Hosted Pages to simplify user authentication, including password reset and modification. They are activated directly from the Purse Identity console and natively rely on Purse Identity SDK widgets, allowing for rapid deployment. Furthermore, they are not limited to a single login page: they cover all customer identity-related journeys, which the brand can activate à la carte according to its needs: 

• Authentication: allows the user to sign up, onboard, log in, and request a password reset via email or SMS. 
• Email confirmation: the page to which the user is redirected after clicking the verification link received via email. 
• Password change: allows the user to change their password after authenticating. 
• Password reset: allows the user to reset their password after receiving a reset email.   
• Passwordless login: allows users to sign in without a password.   
• Double opt-in consent confirmation: the page the user is redirected to after clicking the consent confirmation link sent via email.  
• Third-party consent management: allows users to choose which consents they grant to the brand's third-party partners, with customizable text.  
• Profile management: allows the brand to customize the user profile management and editing page using widgets. 

Hosted Page customization: three levels of flexibility

Each brand chooses its level of involvement in the appearance of its Hosted Pages:

• Minimal customization: logo, favicon, and background color, configurable directly from the console
• Custom stylesheets (CSS): to refine the visual design beyond basic settings
• Custom scripts (JavaScript): to trigger additional logic, such as conditional display

The brand can create as many pages and styles as needed to support specific experiences, such as partner logins or B2B or B2C profiles, depending on the context. 

Girondins de Bordeaux — a Hosted Page with basic customization: logo and background color matching the brand's identity.

Paris Basketball — a deeply customized Hosted Page (CSS/JS): dedicated background image, reassurance messaging, and highlighting of account benefits.

This tiered approach allows an organization to get started very quickly with a functional page, with or without internal resources, and with varying degrees of customization.

The business benefits of Hosted Pages: autonomy, speed, security, ROI

Delegating this component to a domain expert means gaining autonomy and efficiency: autonomy because the brand no longer needs to rely on a development project to evolve its authentication journey, and efficiency because these changes are implemented in a fraction of the time compared to a custom-coded integration.

Reduced integration costs and a fast return on investment

Activating a Hosted Page requires almost no front-end development. A project manager or designer comfortable with CSS can configure and adjust the page from the console in minutes, without needing a dedicated technical team. For the site visitor, the page remains hosted under the brand's domain, but everything is managed on the Purse Identity side. This speed of implementation ensures a quick return on investment as soon as the solution is deployed.

New features that can be activated without development

When Purse Identity updates its product, Hosted Pages benefit natively. This is the case for adaptive check-in, an upcoming feature that will refine how a customer authenticates based on their profile: it will be directly available in Hosted Pages as soon as it is released, with nothing for the brand to develop. Integrating a new feature then simply means activating it from the brand's Purse Identity space, rather than leading a full-scale code integration project. Conversely, an SDK integration would require building the necessary API calls and front-end pages yourself to take advantage of it.

Enhanced security, handled natively

Hosted Pages natively include several protection mechanisms: multi-factor authentication (MFA) flows, captchas, and features invisible to the user such as Data Breach Detection or Identity Fraud Protection.
Because they remain within the technical perimeter of Purse Identity, Hosted Pages also benefit from resilience against the most common attacks, such as DDoS (Distributed Denial of Service) attacks.  

Scalability designed to handle traffic spikes

Hosted directly by Purse Identity, Hosted Pages rely on an infrastructure capable of quickly absorbing surges in traffic. This is a major asset for a brand: the login page, as a highly trafficked gateway, must both filter between legitimate and malicious traffic and continue to hold up under load, even during peak periods.

A growing trend

More and more brands, including those already well-equipped technically, are making this choice today. It is a sign that ease of integration is now becoming a key asset in its own right, regardless of the size of the organization.

Hosted Pages: when benefits accelerate adoption

Hosted Pages first gained popularity for their convenience: an authentication page available in minutes, without a development project. Their recent advancements in customization are a game-changer: they are no longer just an easy solution, but a full-fledged option that combines simple activation with flexible usage.

This evolution is gradually making them a benchmark for brands looking to combine two benefits: the autonomy to manage and evolve their authentication journey without depending on a technical project, and the efficiency of rapid deployment, regardless of the starting point.

As usage evolves, Hosted Pages are establishing themselves as an integration method for any brand concerned with combining speed and quality of experience.