Improve checkout conversion

Optimize your checkout conversion with a tailored experience

From identification to payment, Purse masters every step of your buying flow to eliminate friction and turn every visitor into a loyal customer.

The reality

Friction costs sales.

70% of carts never reach confirmation. The causes of checkout abandonment are well-known and measurable. Purse addresses them directly, from identification to payment.

19%

forced account creation

18%

process too long or too complicated

10%

lack of available payment methods

8%

credit card declined

*Baymard 2025 Study
The levers

From login to payment, convert more.

Purse optimizes the two most critical stages of the checkout process: customer identification and payment validation.

Current friction
Registration takes too long
Forgot password
Frequent re-authentication
Unrecognized visitor
Session lost between devices / channels
With Purse Identity
1-click login
Passkeys, social login & biometrics
Persistent sessions
Unified profile, pre-filled checkout
A single identity for all channels
+30%

conversion rate at login

+15%

successful registration

Current friction
Unsuitable payment methods
Missing payment methods
Strict rules
Payment failed
Systematic 3DS strong authentication
With Purse Payment
+100 local and global payment solutions activated based on the customer profile, order content, amount, delivery location, and more.
Multi-payment: combine two payment methods in a single transaction
Invisible smart retry & automatic fallback
Risk-based authentication
+100

payment solutions

+ 2 to 5 pts

average acceptance rate

Purse Identity.

Customer identities and access

Access is simplified. The customer is recognized. The journey is seamless and uninterrupted.

Purse Payment.

Payment orchestration

Payments adapt to every customer and every context. Transactions go through, without interruption.

+100 clients trust us

"Payments are THE performance lever: if the process isn't seamless, the sale doesn't happen."

Xavier Fouré
Head of International Payments
Homme portant des lunettes, tenant une carte bancaire d'une main, un smartphone de l'autre, concentré.

FAQ: Your questions about Purse Identity & Payment.

Find answers to the most common questions.

How does Purse improve conversion rates?

Purse addresses friction related to identification and payment: login, customer recognition, authentication, payment methods, routing, and payment failure recovery.

Should Purse Identity and Purse Payment be used together?

No. Each solution can be deployed independently based on your needs, or combined to address multiple stages of the Buying Flow.

Can Purse integrate with my existing ecosystem?

Yes. Purse integrates with your existing architecture and partners without forcing you into a closed technology suite.