How the purpose-driven company reinvents the shopping experience to inspire and facilitate creativity around the world.
How did Happywool integrate our solution?
Presentation
Happywool.com brings together the brands Phildar, Pingouin & PPY and has acquired the status of a 'purpose-driven company' to fully develop our values, recognizing the benefits of knitting on health, well-being, and the environment. Its mission is to spread joy and serenity around the world through the fiber arts, while respecting people and the planet.
Problem
As part of the global redesign project of Happywool's website to enhance the experience, the final step was payment. We aimed to implement a single payment page right after the cart confirmation. The goal was to improve performance and our customers' acceptance rates by offering new payment methods such as Scalapay and Illicado. We also wanted to make the customer service team's work easier for phone orders, handling after-sales service, and processing refunds.
+ 1500 yarn references
+ 5000 models
+ 300 kits
Nearly 200 employees dedicated to inspiration and desires
Working hand in hand
Marie Toulemonde
Administrative and financial director
