Happywool
How the company with a mission is reinventing the shopping experience to inspire and facilitate creation around the world.
How did Happywool integrate our solution?
Happywool.com brings together the brands Phildar, Pingouin & PPY and has acquired the status of a 'purpose-driven company' to fully develop our values, recognizing the benefits of knitting on health, well-being, and the environment. Its mission is to spread joy and serenity around the world through the fiber arts, while respecting people and the planet.
+ 5000 models
+ 300 kits
Nearly 200 employees dedicated to inspiration and desires
Problem
As part of the global redesign project of Happywool's website to enhance the experience, the final step was payment. We aimed to implement a single payment page right after the cart confirmation. The goal was to improve performance and our customers' acceptance rates by offering new payment methods such as Scalapay and Illicado. We also wanted to make the customer service team's work easier for phone orders, handling after-sales service, and processing refunds.
Happywool's needs
Facilitate and simplify the daily life of teams
Centralize payment management with a single Dashboard, used by all departments, and optimize transaction reconciliation.
Measuring, comparing, and optimizing performance
Secure your flows with a second PSP and monitor all your payment methods via centralized KPIs.
Improving the user experience
Streamline the checkout thanks to a widget without redirection and facilitate multipayment (gift cards + credit card) for a frictionless experience. The experience adapted according to the origin of the customer.
Concrete results
2 points conversion rate
gross (all payment methods included)
4 new payment methods
Scalapay, Apple Pay, Illicado, Ideal
4 conversion points
(since May 2024)
1 sales channel
Improvement of customer service thanks to the implementation of new MOPs (Scalapay en MOTO)
Working hand in hand
Marie Toulemonde
Administrative and financial director
