Happywool

How the purpose-driven company reinvents the shopping experience to inspire and facilitate creativity around the world.

How did Happywool integrate our solution?

Happywool.com brings together the brands Phildar, Pingouin & PPY and has acquired the status of a 'purpose-driven company' to fully develop our values, recognizing the benefits of knitting on health, well-being, and the environment. Its mission is to spread joy and serenity around the world through the fiber arts, while respecting people and the planet.

+ 5000 models

+ 300 kits

Nearly 200 employees dedicated to inspiration and desires

We met their needs

Problem

As part of the global redesign project of Happywool's website to enhance the experience, the final step was payment. We aimed to implement a single payment page right after the cart confirmation. The goal was to improve performance and our customers' acceptance rates by offering new payment methods such as Scalapay and Illicado. We also wanted to make the customer service team's work easier for phone orders, handling after-sales service, and processing refunds.

Les besoins d'Happywool

Faciliter et simplifier le quotidien des équipes

Centraliser la gestion des paiements avec un Dashboard unique, utilisé par tous les services, et optimiser la réconciliation des transactions.

Mesurer, comparer et optimiser la performance

Sécuriser vos flux avec un second PSP et suivez l’ensemble de vos moyens de paiement via des KPI centralisés.

Améliorer l’expérience utilisateur

Fluidifier le checkout grâce à un widget sans redirection et faciliter le multipaiement (cartes cadeaux + CB) pour une expérience sans friction. L'expérience adaptée selon la provenance du client.

Des résultats concrets

2 points taux de conversion

brut (toutes méthodes de paiement incluses)

4 nouveaux moyen de paiement

Scalapay, Apple Pay, Illicado, Ideal

4 points de conversion

(depuis Mai 2024)

1 canal de vente

Amélioration du service client grâce à la mise en place de nouvelles MOP (Scalapay en MOTO)

Working hand in hand

Our teams and those at Purse worked hand in hand and are already planning new improvements with the addition of payment methods and features to further strengthen transaction security.