Our partners
Purse offers you a catalog of the best payment solutions and methods, adapted to the uses of your customers and target markets.
Vertbaudet
How Vertbaudet optimizes its payments to offer a simplified shopping experience for families and support its online growth through payment solutions adapted to its international customers.
How Vertbaudet Has integrated
our solution?
For more than 50 years, Vertbaudet has been supporting families with fashion, furniture and childcare collections combining style, comfort and practicality. A committed player, the brand innovates to offer responsible products adapted to the needs of children and parents.
1st European e-commerce platform specialized in the world of children
70 stores in France
A turnover of 360 million € including 80% on the web
We responded to their
Problem
From an international perspective, Vertbaudet seeks personalization for its customers but also a seamless payment experience. Purse meets the technical integration needs of PSPs but also the customization of courses.
The needs
Supporting internationalization
Facilitate deployment in Belgium, Germany, Germany, Germany, Switzerland, Switzerland, Spain and Portugal.
Integrate new payment solutions
Offer various methods such as Illicado, Riverty, MB Way, Bancontact, as well as Wallets (Apple Pay, Google Pay) internationally.
Personalize customer journeys
Offer adapted and homogeneous experiences according to the needs of customers and the specificities of countries.
Strengthen the loyalty strategy
Improve the customer journey and accelerate the development of the marketplace with BNPL (Buy Now Pay Later) solutions.
We provided concrete solutions
How Purse helped Vertbaudet
Vertbaudet relies on several key Purse functionalities to meet its international challenges:
Integration of new local payment methods (Illicado, Riverty, Twint, Bancontact, MB Way, etc.).
Optimizing performance through direct connections to PSPs, modernizing the Worldline connector, and adding rich data to Klarna.
Deployment of multipayment on all sites.
Reduction in lost orders thanks to better management of webhooks.
Reconciliation facilitated with the integration of purchaser files.
Integration of the Maxxing loyalty program directly into the payment process.
Concrete results
7 new local payment methods
With an immediate impact:
Belgium: 60% of purchases made via Bancontact
Switzerland: 50% of transactions now on Twint
Portugal: nearly 60% of transactions are carried out with MBway
Plus 4 acceptance points
On the bank card (acceptance rate at the Vertbaudet group level)
Plus 10 points of Frictionless
Increase in the number of frictionless journeys (without the use of 3DS authentication)
En termes de run, c’est le jour et la nuit. Avant, nos équipes passaient un temps fou à courir derrière les PSP. Aujourd’hui, tout est géré de manière centralisée.
Gauthier Dhélin
Directeur des Systèmes d’Information
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