Auchan
To meet the challenges of managing online payments, the brand has partnered with Purse to centralize and optimize its transactions, while improving the user experience and performance across all of its digital journeys.
How Auchan integrated our solution?
Auchan is a large-scale retail chain that is part of the Mulliez Family Association. It was founded by Gérard Mulliez in 1961 and managed by him until 2006. In 2022, Auchan is the sixteenth largest retail chain in the world in terms of turnover and the second largest in France.
Over 225 billion consumer transactions every year
Over 80,000 retailers directly or via partner PSPs
More than 45 years of expertise in the field of payments innovating and enriching our payment solutions
Problem
We simplify the integration and maintenance of the payment methods Auchan offers to its customers. Thanks to our solution, new payment methods are added to production in just a few clicks, and long-term frictionless performance, acceptance, and conversion are guaranteed.
How Purse helped
We simplify the integration and maintenance of the connections of the payment methods that Auchan offers to its customers. Thanks to our solution, new payment methods are added to production in just a few clicks and frictionless, acceptance and conversion performances are guaranteed over the long term.
The major advantages of the solution
Improving the customer experience
Increase frictionless transaction rates and reduce payment delays.
Optimizing performance
Improve internal processes (A unique interface and retry on authors and captures).
Supporting Auchan in its growth
Support innovative projects and services (Auchan Go le Lab and integration of Casino drives).
Concrete results
Plus €20M in turnover
Thanks to an improved acceptance rate of +2 points out of a web turnover of €1 billion
/3 on the display delay
From the payment page
+9pts frictionless
Without the use of 3DS authentication
