Purse Acquires ReachFive to Expand Its Customizing Shopping Journey Capabilities

Since 2021, Purse has experienced strong development. We are proud to announce our first external growth operation with the acquisition of ReachFive. This union marks a common desire to enrich the customer experience.

Purse is a key player in payment orchestration in Europe. Designed to personalize the digital payment experience while simplifying its implementation, our platform offers merchants such Whether Auchan, Decathlon or Vertbaudet, a complete solution to optimize payment performance.

Thanks to our SaaS technology, our team of payment experts and our network of more than 80 international payment partners, Purse makes it possible to personalize, optimize and manage all payment journeys from a single interface. Our platform thus maximizes conversion and guarantees optimal acceptance of transactions. It's the One-Stop-Shop for payment.

ReachFive, founded in 2015, has established itself as a major player in the field of identity and customer access management (CIAM). Its platform is designed to optimize the online user experience.

It offers a simplified and secure access to merchant services at various points of contact. Its commitment to a smooth user experience and regulatory compliance is reflected in the rigorous management of consents and the protection of customer data.

Equipped with its services, e-retailers can for example Suggest the creation of a customer account without a password, from a phone, email address, or social media account. A simple link received by the user allows him to connect. The customer journey is then considerably improved, as well as the conversion rate.

”ReachFive offers a range of innovative services where consumers become actors in their own experience and identity. Depending on the equipment, the channel or his habits, he can register via a social connector, connect using his biometric fingerprint or navigate seamlessly cross-channel via Passkeys, which foreshadows the end of passwords. Our merger with Purse is a natural response to our ambition to personalize the buying journey” comments Jérémy Dallois, CEO of ReachFive.

ReachFive maintains its team of forty CIAM experts as well as its founder and CEO, Jérémy Dallois. Purse installs an antenna in the ReachFive offices, located in the heart of Paris and vice versa in the Purse offices in Lille.

”It's a big step for Purse. It embodies our shared obsession to deliver an optimal customer experience, which our joint customers will now be able to benefit from. Like its founder, the ReachFive teams are talented and I am delighted to share our growth with them.” comments Rami Salem, CEO of Purse.