How Click to Pay is revolutionizing your customers' payment experience

70%: this is the number of abandoned carts on average. Purchase validation process that is too long or complicated, obligation to create an account, lack of trust on the payment page, payment refused... all criteria that scare away buyers, and cause e-retailers to lose sales!

What can you do to improve this cart abandonment rate?

Making life easier for customers by offering them a payment solution that combines speed, security, reliability and trust.

It is in this context that happens Click to Pay, a new one-click payment standard created by EMVCo and available for Visa, Mastercard, American Express, and Discover cards.

This solution allows users to pay for their online purchases. without having to manually enter the 16 digits of their bank card for each transaction, or enter a password.

Based on the EMV Secure Remote Commerce (SRC) standard and thanks to its interoperability, this technology aims to standardize and make universal the one-click payment process on e-commerce sites, regardless of the card issuer, merchant site or payment provider.

How do I pay online with click to pay?

As a bearer:

• Card registration: there are 3 ways to create a profile and add cards.
  • At first, it is possible to register on the site of Visa or MC according to the network on the map.
  • At the time of the first payment via “click to pay” on a merchant site, if the user is not recognized, it will be possible to create an account and register his card in his click to pay wallet.
  • From October 2024 and over time, new cards issued in France will be integrated into this program, the “click to pay” logo will be visible on the card. All you have to do is activate the service from the banking application.
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• It is possible to register several cards in your click to pay wallet. At the time of payment, registered cards will be offered. The user can also link a billing and delivery address to their profile, which will be used by default when shopping online, speeding up the buying process even more.
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• Payment: when the button with the click to pay icon is visible on the payment page, it means that the merchant offers this payment option. All you have to do is click on the “click to pay” button to trigger the payment. The route is different depending on the channel:
  • Mobile payment: the device is automatically recognized by an intelligent security system, all you have to do is validate the payment.
  • Desktop payment: you will have to enter your identifier (tel or email) to then validate the payment by receiving an OTP.
• Depending on the payment context, there may be a need for strong authentication with 3DS to strengthen payment security.

As an e-merchant:

• To be able to accept Click to Pay as an online payment method, you must first contact your PSP or acquiring bank to check the availability of the service.
• Integration: with a payment orchestration provider like PURSE, no integration work to do, the payment method is already available and integrated into the solution, you just need to activate it and set up the associated merchant information.
• Payment: add this payment method to your payment page. At the end of the payment, the payment data is transmitted to the merchant as for any card payment.
• Reconciliation: the reconciliation of your payment data will be done as for your bank card payments.

How does Click to Pay simplify the user experience?

Consumers are looking for simple, fast and secure payment solutions to facilitate their purchases.In a few months, Apple Pay and Google Pay wallets have a rapidly growing adoption rate, whether locally or online, quickly representing between 10 and 15% of payments. The market is ready, buyers are mature and with the general simplification of payment processes, a payment process that is too long can scare people away and lead to cart abandonment.

The click to pay solution meets this demand:

• Speed of payment: No need to enter the 16 digits of the card number, no username, or an extended password. On average 20 seconds saved on a traditional payment (and again in optimal conditions with the card in front of you, the right phone in hand, etc.). The buyer can also enter their default billing and delivery addresses to save additional time.
• Payment security : an environment managed by the issuing bank, a solution distributed by Visa and Mastercard, the user is reassured.
• Harmonized and universal path : the “one click payment” solution is becoming universal and is no longer managed by the e-merchant. Regardless of the country, regardless of the sector of activity, regardless of the PSP, the device used, consumers will find the “click to pay” logo and have a similar payment process on all sites.
• Maintain control over your data: via their Click to Pay profile, the user can store their card data securely, add delivery address information, modify or delete cards.

The advantages of click to pay to reduce cart abandonment and secure your e-commerce payments

How do you make payment more integrated into the buying process? How can we facilitate the transition to action? How can error rates be reduced?

Card tokenization via the Click to Pay system answers these various problems and can help you optimize your e-commerce payments, while maintaining secure online payment in accordance with the PCI-DSS standard.

• Increase the conversion rate by simplifying the check out : one click replaces the steps of entering the card, entering the billing address and entering the delivery address.
• Drastic reduction in the error rate : zero retry objective!
• Maintaining the liability shift: There is always a transfer of responsibility from the merchant to the issuer and depending on the context there may or may not be a strong authentication.
• Security Management : Click to pay uses tokenization technologies and advanced security protocols to protect sensitive user information. No card numbers are available on your site.
• Fraud Management: registered cards are generally from known and verified users with better control of the risk of fraud.
• The click to pay button is integrated into the e-merchant's payment page for a unified payment experience and leaving the choice of payment method to the buyer. And via your payment orchestrator, even the integration can be summed up in one click!
• A universal system, where tokenization is managed by Visa and Mastercard. No need to have a registration and storage system specific to each merchant site and each PSP. The advantage? If you have two payment providers, you no longer need to worry about where your customer's ID is.
• International : already used in the United States and several countries in Europe, with several million registered users.

How PURSE supports you

Purse is the link between your e-commerce site and the technical nature of payment solutions. As a retailer, your challenge is to finalize sales while making your customers satisfied and loyal. Going into the technical details of the payment world and spending months on an integration is not your business.

With a native Click to Pay integration, thanks to Purse, you have access to a whole range of payment methods, through a single technical integration and teams whose daily work is to solve problems related to payment. Let us help you, and focus on your job.

As contactless payment has become part of our daily lives in a few years and now represents 68% of local payments, Click to Pay aims to become the standard for online payment. Thanks to its universality and the native integration of technology into all payment cards, there is a great chance that we will succeed!

By 2030, entering the 16 digits of your card number to pay on an e-commerce site will be just a distant memory... Get closer to our teams as soon as possible to find out more and be part of the precursors who understood that tokenization is the payment issue of the moment.

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