Why Purse?

This well-kept secret became a reality on September 13, 2023: UpStream Pay is now Purse- Make it grow!

9 months of passionate work for translating our vision, Tell us about our role and values in order to create a brand that resembles us, bonds us and brings us closer to our customers and partners.

In itself, we wanted to build a powerful brand that supports and accelerates our growth and that of our customers.

At Purse, payment is asserting itself as a value-added service at the service of growth and customer loyalty. For us, each payment is the start of the next story.

Why change the name?

In the reflection we carried out, changing our name seemed obvious to us in order to better define our profession, embody our vision and support our international ambitions.

The choice of the Purse name is based on Top 5 reasons :

 
• He recalls The world of payments in a differentiating, simple and accessible way, just like us. Adios les Pays!
 
• Translated coin purse, it evokes our role as centralize payment products and services needed by customers in a single solution.
 
• It also recalls the commercial transaction of the end user, our motto!
 
• It is a generic term chosen for its ability to become the reference point of an international market.
 
• Our signature Make it Grow evokes a relational service, which says the relationship, builds it and makes it grow. Our challenge is to reconcile the interests of businesses, their customers and the payment ecosystem in order to increase turnover and improve satisfaction and loyalty.

An identity that resembles us

Purse is also a new identity rooted in heritage and energy. We are not in renunciation but in a Growth stage. We have reworked our colors, making them more modern, more pop in order to be more visible and more adapted to digital codes. Pink refers to energy and blue to the expertise of our teams.

Our logo, for its part, expresses both the Satisfaction with our acronym which evokes a smile as much as the wallet and coins. We adapted the elements of the logo to highlight The relationship. The clasp circles and the solid circles symbolize payment, customers and the relationship.

So many reasons that you can find on our site by discovering our history and our values.

History and values button