Pay by Link has become a strategic closing tool that goes far beyond simply recovering abandoned carts. By transforming a rigid sales funnel into a direct shortcut, it allows for the completion of complex transactions, such as settling a travel balance or a B2B invoice, without forcing the customer to navigate through the merchant site again. This approach secures the final mile of the sale by replacing risky phone orders with robust 3D Secure authentication. Thanks to the link's persistence, the journey is not interrupted in the event of a card decline, giving the customer the freedom to retry the payment immediately. Finally, the integration of Purse orchestration maximizes acceptance rates through intelligent routing and Smart Retry, ensuring that every interaction is effectively converted into cash flow.