The 5 key indicators to optimize your strategy

46% of CFOs now view payments as a driver of growth and revenue. We are in an era where profitability is under close scrutiny and no area escapes precise performance analysis. Payments are no exception; they play an increasingly central role in business growth.

But how do you measure their performance?

1. Conversion rate: the key indicator

In 2022, the average conversion rate across all e-commerce industries was 2.96%.

The conversion rate, a master indicator, measures the proportion of visitors who complete a purchase. More specifically, it reflects the percentage of transactions completed relative to the number of payment pages displayed.

This figure is closely linked to the characteristics of the payment page: does it inspire trust? Is it easy to use on mobile?

2. Acceptance rate: maximize your revenue

The payment acceptance rate is another crucial indicator to monitor closely. It measures the proportion of approved transactions. This directly impacts your revenue as well as your brand image. Indeed, a declined payment experience is poorly received by the customer and can lead to the permanent loss of that customer.

3. Frictionless rate: the balance between security and user experience

This indicator reveals the percentage of transactions not subject to the 3DS protocol. As a reminder, 3DS adds an authentication step that can sometimes discourage buyers.

Although important for security, its systematic use can lead to cart abandonment. It is essential to configure your system correctly to optimize authorization rates.

4. Retry rate: minimize lost sales

This indicator is linked to the acceptance rate and refers to the percentage of transactions retried after an initial payment refusal.

The retry process is completely invisible to the buyer and involves using alternative routes to obtain payment acceptance following a failure via the initial path.

Monitoring this rate helps improve the customer experience.

5. A more precise performance analysis: differentiating between gross and net rates

This involves distinguishing between the gross rate, which accounts for all payment attempts, and the net rate, which only counts final outcomes.

This distinction allows for a more precise analysis of performance and helps identify potential issues in the payment journey.

Ready to optimize your payments? Discover how Purse can support you.