Purse acquires ReachFive to expand its shopping journey personalization capabilities

Purse and ReachFive logos above two panels, authentication and payment

The payment orchestration specialist acquires the French customer identity and access management platform.

Lille, March 5, 2024 — Founded in Lille in 2021, Purse is experiencing strong growth and today announces its first external growth operation with the acquisition of ReachFive. This union marks a shared commitment to enriching the customer experience.

Purse & ReachFive: the duo serving the customer experience

Purse is a key player in payment orchestration in Europe. Designed to personalize the digital payment experience while simplifying its implementation, our platform offers merchants such as Auchan, Decathlon, or Vertbaudet, a complete solution to optimize payment performance.

Thanks to our SaaS technology, our team of payment experts, and our network of over 80 international payment partners, Purse allows you to personalize, optimize, and manage entire payment journeys from a single interface. Our platform thus maximizes conversion and ensures optimal transaction acceptance. It is the one-stop shop for payments.

ReachFive, specialist in customer identity management

ReachFive, founded in 2015, has established itself as a major player in the field of Customer Identity and Access Management (CIAM). Its platform is designed to optimize the online user experience.

It offers simplified and secure access to merchant services across various touchpoints. Its commitment to a seamless user experience and regulatory compliance is reflected in rigorous consent management and the protection of customer data.

Equipped with these services, e-merchants can, for example, offer passwordless customer account creation, using a phone number, email address, or social media account. A simple link received by the user allows them to log in. The customer journey is significantly improved, as is the conversion rate.

What the leaders are saying

"ReachFive offers a suite of innovative services where consumers become active participants in their own experience and identity. Depending on their device, channel, or habits, they can sign up via social login, authenticate using biometric data, or navigate seamlessly across channels using Passkeys, which signal the end of passwords. Our partnership with Purse is a natural response to our ambition to personalize the shopping journey," comments Jérémy Dallois, CEO of ReachFive.

ReachFive is retaining its team of around forty CIAM experts, as well as its founder and CEO, Jérémy Dallois. Purse is establishing a presence in ReachFive's offices in the heart of Paris, and vice versa in Purse's offices in Lille.

"This is a major milestone for Purse. It solidifies our shared obsession with delivering an optimal customer experience, which our mutual clients will now be able to enjoy. Much like its founder, the ReachFive team is incredibly talented, and I am thrilled to share our growth with them," comments Rami Salem, CEO of Purse.

Following this announcement, ReachFive has become Purse Identity, the identity component of Purse.

About Purse

Founded in 2021 by retail and payment experts, Purse is the only French fintech positioned in the promising market of payment orchestration. In an increasingly complex payment landscape, Purse offers companies an innovative SaaS solution that transforms payment into an experience that drives customer satisfaction. Based in Lille, Paris, and Madrid, Purse already supports major international brands such as Auchan, Decathlon, Chronodrive, Happywool, and Vertbaudet.

About ReachFive

ReachFive is a leader in Customer Identity and Access Management (CIAM), providing a cloud-based solution that transforms the customer experience for businesses across all sectors. Its platform facilitates a seamless brand experience, enabling simplified access to offers and services across all touchpoints. It ensures rigorous management of consent and data security while supporting digital transformation through CIAM expertise. With unified and reliable customer data, ReachFive helps build trusted relationships. Internationally renowned brands trust the platform, including Leroy Merlin, L'Occitane, Lacoste, E.Leclerc, DFS, Fnac-Darty, La Redoute, and Printemps.