Purse Identity and b.connect: a strategic partnership for local retail

Purse Identity is proud to announce its strategic partnership with b.connect, the digital platform dedicated to transforming local retail. Together, we are combining our expertise to provide merchants and brands withCustomer Identity and Access Management (CIAM) and loyalty solutions that meet the standards of major retailers.

Our shared ambition :
➡ Simplify authentication and registration for end consumers.
➡ Strengthen customer loyalty through personalized and secure experiences.
➡ Provide merchants with data marketing and customer relationship management tools typically reserved for large retail chains.

This collaboration opens up new opportunities for independent merchants and b.connect partner networks by allowing them to:

• Access cutting-edge CIAM technology without technical complexity.
• Boost customer engagement.
• Strengthen personal data security.

Purse Identity and b.connect share a common vision: supporting the digitalization of local retail while keeping the customer at the heart of priorities.