Upstream Pay is becoming Purse

It’s a REVOLUTION!

We have a role to play in this evolving market. For merchants, payments are becoming a value-added service that drives growth and customer loyalty. We are the growth partners for our merchants and our ecosystem of payment partners.

UpStream Pay proudly embraces this role and becomes Purse

We have built a brand that will support our ambition:

       
• a brand that reflects our vision, our role, and our values
       
• a brand that brings us closer to our clients and partners
       
• a brand that inspires and unites us
   

We have aligned ourselves with our purpose, our ambition, and the words to express them.

Today, we mark a new chapter as we become Purse.

Discover our new identity in watch our video

A new identity to embody our vision

Purse is the new name for UpStream Pay:

       
• a name chosen for its potential to become the benchmark in a market that is maturing and going global
       
• a name rooted in the world of accessible and simple payments, reflecting who we are
       
• a name that evokes our products and services, centralized into a single solution for our clients
       
• a name that calls to mind the end-user's commercial transaction—our motto!
       
• a name that asserts a relational service, one that speaks to the relationship, builds it, and helps it grow
   

Purse is a new identity rooted in both heritage and energy. It expresses satisfaction through our logo, which evokes both a smile and a wallet filled with coins, while highlighting the importance of the relationship.

For us, payment is a tool for growth, both today and tomorrow.

INNOVATION: Purse brings its vision to life with the launch of its mobile payment solution for retail stores.

Purse is expanding its e-commerce orchestration expertise to the in-store shopping experience by launching the first mobile payment orchestration solution. This unique evolution of SoftPOS technology will allow merchants to accept all payment methods from any NFC-enabled Android device.

Mobile access is a key strategic issue for merchants. It revolutionizes payments and paves the way for new in-store experiences: reducing checkout times, providing personalized sales support throughout the entire sales cycle, and more.

An innovation that also makes it possible to offer a broad, flexible payment range while significantly reducing the capital expenditure associated with payment terminals.

“The store remains the heart of our clients' business, becoming, above all, a place of experience and emotion. It was therefore essential for us to offer a solution and our expertise to meet their needs.” Rami Salem, Leader of Purse.

We are proud and excited about this evolution.